Jon Shield - Creator of The Pain Cave.
The Pain Cave was born from a passion for running, exploring, and racing in the world’s most extreme environments - pushing the limits of both mind and body.
As the first person to win all four races in Beyond the Ultimate’s Global Race Series - brutal multi-stage ultras across the Arctic, Jungle, Desert, and Mountains - Jon knows what it takes to perform in the harshest conditions on Earth. Through those races, he saw just how vital the right headwear was - and how often it fell short. That sparked a desire to do things differently.
What began as a personal need evolved into a brand: durable, performance-led headwear designed to withstand whatever nature throws your way. Every piece is made with premium materials, built to last, and crafted with embroidered details instead of transfers wherever possible - because quality matters when you're deep in the pain cave.
Jon SHIELD on the Arctic Spine in 2025 - a non-stop 293 mile expedition race along the Kunglesden Trail, journeying through snowfields, Arctic tundra and frozen woodlands with temperatures as low as -40°C and winds as high as 40mph.